Following a healthy return on investment from Goodfellas, Universal gave Martin Scorsese the green light to begin work on Casino. A gangster drama that takes place in Las Vegas, the movie lays out a world where sleaze is in the air and winning money can change your life forever.
The casino experience is intoxicating, even for those not addicted to gambling. Dazzling lights and blaring sounds are used to create an artificially manufactured euphoria that keeps players hooked. When someone wins, there’s always a cheer around the table or machine. This creates a false sense of possibility that makes others keep betting, even though each bet has a mathematical expectancy of losing.
Casinos also employ sophisticated technology to keep profits high. For instance, the aforementioned “chip tracking” allows casinos to monitor the amount of money being wagered minute-by-minute; roulette wheels are electronically monitored regularly for any statistical deviation that might suggest rigging. Meanwhile, casino patrons are often given free drinks and food to encourage their gambling habits, and they can even be rewarded with reduced-fare transportation, hotel rooms, and extravagant entertainment if they happen to win big.
As the gaming industry continues to evolve, it’s important for casino marketers to stay on top of trends in order to attract new patrons and retain existing ones. By leveraging tools like Cvent’s Competitive Ads, you can get your brand front and center when planners search for other local hotels and venues—when they have the highest intent to follow through on their searches.